simple design and yet caught my eye because of how the text was positioned and invited me to look deeper at the poster than just 2 seconds. But yet was able to communicate the information clearly and effectively.
What I like about this type is that it's based off Helvetica, but it gives a completely new meaning and identity. Helvetica is a very universal typeface that could be used in almost all situations. However, this innovation of Helvetica almost restricts it to be using for a child related item, whether it be a book, logo for a childrens program etc.