This is so simple, but such an effective advertisement! I love how the creator used the product to show that it's for at night by creating a moon with the lotion and its container. This is the type of thing I hope to accomplish with my degree. 31 Really Clever and Creative Print Ads
Its ad like this that help keep me inspired in design, I love the cleverness of such simple ideas being turned into an excellent concept. If I saw this ad it would probably persuade me to buy ketchup and now every time I go to the grocery store I’m going to be thinking about this particular ad.
Had enough bad news? Advertising Agency: Winsper, Boston, USA Creative Director: Steve Bautista Art Directors: Brian Fandetti, Mitch Lunsford Copywriters: Steve Bautista, Chris Lee Photographer: Ed James Retouching: Act Two Um/Stuart Callow Published: March 2009